5 December 2018
Preparedness is the key message for this year’s summer fire campaign. Launched at Avalon on Tuesday, the three month campaign aims to raise awareness of the risk of fire, both personally and to the community, within high risk bush and grassfire communities and encourage people to undertake planning and preparation activities that make leaving early easier
This includes raising awareness of what to do in the event of a bush or grassfire depending on location, including understanding where to find Fire Danger Ratings and warnings and what they mean.
Using black and white imagery and words, the campaign highlights that when it comes to safety, decisions must be black or white, or the consequences could be serious.
The campaign uses television commercials, radio and print advertising and digital and social media to target regional communities in high-risk areas, people living on the outskirts of Melbourne and in large regional centres near open grasslands, and people travelling throughout Victoria over summer.
Emergency Management Commissioner Andrew Crisp said that with temperatures set to increase this week and into the weekend, it was a timely reminder that now is the time to be prepared.
“During the first weekend of summer we saw total fire bans in the north west and we had firefighters and aircraft working on a number of fires in Victoria. Summer is here, and so is the potential for increased fire danger,” he said.
“During an emergency is too late. Now is the time to ensure you and your family have had the discussions, made a plan and know what your triggers for enacting that plan are.
“Approaching school holidays, we know many people will be down the coast enjoying the great beaches and waterways we have in Victoria. If you're travelling this summer, check the Fire Danger Ratings for your destination before you go and check conditions regularly throughout your stay.
“There are many ways to stay informed. Listen to local radio for warnings and advice, download the VicEmergency app while you’re on the road, phone the VicEmergency Hotline on 1800 226 226, and ensure you are following VicEmergency on Facebook and Twitter.”
For more information on planning and preparing visit www.emergency.vic.gov.au
Summer Fire Campaign facts:
- From early December until the end of February, the campaign commences by encouraging Victorians to plan and prepare for the forthcoming summer.
- The summer fire campaign is a whole-of-government campaign aimed at better preparing Victorians against the threat of bush and grassfire to minimise injury and loss of life.
- The annual campaign is led by the Department of Justice and Regulation’s Strategic Communication Branch in collaboration with emergency management agencies including Emergency Management Victoria, Country Fire Authority (CFA) and Metropolitan Fire Brigade.
- A new television commercial (TVC) for the ‘travellers’ audience was developed to reinforce the fact that many holiday destinations in Victoria are located within high fire risk areas and how travellers can manage this risk.
The Summer Fire campaign runs alongside other campaigns such as the Department of Health and Human Services Heat Health and insurance campaigns and Life Saving Victoria’s Play It Safe by the Water campaign.