Plan, Act, and Survive this fire season

30 October 2020

Victorians are being asked to prepare for the upcoming summer season with another year of the hard-hitting ‘How well do you know fire?’ campaign. 

The four-month campaign commences from Sunday 1 November and will help Victorians to better understand fire, take responsibility for their own safety and prepare. 

The campaign recognises the need to acknowledge the devastating 2019-20 fires and the very real impact they have had on communities across the state. 

The campaign uses TV, radio, print, digital platforms, social media and outdoor advertising to target people across Victoria.  

Some parts of the state have benefitted from significant rainfall in recent months. Other regions are still drier than normal. Despite these differences, fire remains a real danger across Victoria. 

Emergency Management Commissioner Andrew Crisp said that the emergency management sector is ready to respond.  

“Dedicated volunteer and career firefighters are ready to defend our state, as they did last year. All agencies are ready to play their part. We are a big team and we work as one.  

“In the meantime, I encourage all Victorians to plan and prepare by visiting vic.gov.au/knowfire (External link).” 

“For ways to stay informed during summer listen to local radio for warnings and advice, download the VicEmergency app, phone the VicEmergency Hotline on 1800 226 226, and ensure you are following VicEmergency on Facebook (External link) and Twitter (External link).” 

Download the VicEmergency app or visit the website to receive emergency information and warnings at emergency.vic.gov.au (External link).  

Victorian Fire Season campaign facts: 

  • The campaign commences in early November by encouraging Victorians to plan and prepare for the forthcoming summer. 
  • Other phases of the campaign target people living in bushfire and grassfire risk areas, as well as travellers. The campaign runs state-wide until the end of February, and then in high risk areas through March. 
  • The Victorian Fire Season campaign is a whole-of-government campaign aimed at better preparing Victorians against the threat of bush and grassfire to minimise injury and loss of life. 
  • The annual campaign is led by the Department of Justice and Community Safety’s Strategic Communication Branch in collaboration with emergency management agencies including Emergency Management Victoria, Fire Rescue Victoria and Country Fire Authority (CFA). 

The Victorian Fire Season campaign runs alongside other campaigns such as the Department of Health and Human Services heat health and insurance campaigns, Life Saving Victoria’s Play It Safe by the Water campaign and Crime Stoppers Victoria’s bushfire arson campaign.