‘Insure it- it’s worth it’ campaign launched

16 June 2017

One in two Victorians don’t have insurance or don’t have enough to cover the costs of replacing home and household possessions that are damaged by fire, storm, flood and other emergencies.

The Department of Health and Human Services (DHHS) has launched the Insure it. It’s worth it campaign to educate families about the risks of under or non-insurance, encouraging them to consider taking out insurance to cover their home and contents.

Encouraging a higher uptake of insurance helps build more resilient communities.

The campaign highlights the importance of insurance and that often following an emergency or disaster, without insurance it can take years to get back on your feet and replace everything.

The campaign uses the story of Scott Pape, the Barefoot Investor, who personally suffered great loss in the Macedon fires of 2014.

As Scott tells his story as a part of the campaign he urges people, whether they are owning or renting a property, to get the insurance products to cover their home and household possessions.

The Insure it. It’s worth it campaign has the support of a number of direct and indirect partners including the CFA, MFB, VICSES and Emergency Management Victoria.

DHHS is working with industry, community service organisations and government agencies to develop a strategy and awareness campaign to tackle to the issues of under and non insurance.

For more information, head to www.insureit.vic.gov.au (External link)