11 November 2019
Do you know that a single ember can travel 40km before starting a new fire? Or that the heat and ferocity of a bushfire could melt the trailer off a ute?
Victoria is one of the most fire prone areas in the world and unfortunately, bushfires and grassfires are a part of life.
To help the community prepare and protect themselves against fire as the state prepares for a long, hot and dry season, a new campaign has been launched. The ‘How well do you know fire?’ campaign will run across TV, radio, print, out of home, digital and social media, reinforcing the deadly risks of fire and the importance of planning and preparing for the fire season.
Emergency Management Commissioner Andrew Crisp said the campaign was about what communities could do now and in the weeks ahead to ensure they are prepared.
“We know that many people don’t have a fire plan, but it’s so important to know what you will do in the event of a fire. Talk with your family and friends about what your trigger to leave is and where you will go to stay safe. It’s important to stay informed and to never rely on one source for emergency information.
“Preparing for summer is a shared responsibility, so now is the time for the community to think and take action about how they can keep themselves and their families safe over summer.”
For more information about how to plan and prepare, visit vic.gov.au/knowfire.
In Victoria, emergency information can be obtained from a number of sources, including the VicEmergency app, emergency.vic.gov.au, tuning in to ABC radio or other emergency broadcasters including commercial and community radio stations or Sky TV, or phoning the VicEmergency hotline on 1800 226 226 and following VicEmergency on Facebook and Twitter.
If the campaign raises feelings of distress or anxiety, people are encouraged to talk with their health professional or visit the Better Health website .